
Chapter 1 | Riveted: The History of Jeans
Clip: Season 34 Episode 1 | 11m 41sVideo has Closed Captions
Watch a preview of Riveted: The History of Jeans
Riveted: The History of Jeans reveals the fascinating and surprising story of the iconic American garment. They’re more than just a pair of pants — America’s tangled past is woven deeply into the indigo fabric. From its roots in slavery to the Wild West, youth culture, hippies, high fashion and hip-hop, jeans are the fabric on which the history of American ideology and politics are writ large.
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Corporate sponsorship for American Experience is provided by Liberty Mutual Insurance and Carlisle Companies. Major funding by the Alfred P. Sloan Foundation.

Chapter 1 | Riveted: The History of Jeans
Clip: Season 34 Episode 1 | 11m 41sVideo has Closed Captions
Riveted: The History of Jeans reveals the fascinating and surprising story of the iconic American garment. They’re more than just a pair of pants — America’s tangled past is woven deeply into the indigo fabric. From its roots in slavery to the Wild West, youth culture, hippies, high fashion and hip-hop, jeans are the fabric on which the history of American ideology and politics are writ large.
Problems with Closed Captions? Closed Captioning Feedback
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For families that just decades earlier were torn apart by chattel slavery, being photographed together was proof of their resilience.Providing Support for PBS.org
Learn Moreabout PBS online sponsorshipBlack Cowboys on the Silver Screen
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The real cowboys were (and still are) way more diverse than what people saw in the movies. (6m 39s)
Trailer | Riveted: The History of Jeans
Video has Closed Captions
Discover the fascinating and surprising story of this iconic American garment. (1m 45s)
When Blue Jeans Got a Bad Name
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4,000 motorcycle riders, wearing leather jackets and blue jeans roared into Hollister. (7m 14s)
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Corporate sponsorship for American Experience is provided by Liberty Mutual Insurance and Carlisle Companies. Major funding by the Alfred P. Sloan Foundation.