Can peer pressure be harnessed to fight climate change?
Clip: 1/30/2020 | 7m 51sVideo has Closed Captions
Can peer pressure be harnessed to fight climate change?
Economist Robert Frank studies peer pressure and how its power can be leveraged for good. In his new book, “Under the Influence: Putting Peer Pressure to Work,” Frank explains the idea of “behavioral contagion,” which he says can drive people to do what’s right. Paul Solman talks to Frank about applications for fighting climate change and real-life examples in Frank's hometown of Ithaca, New York.
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...
Can peer pressure be harnessed to fight climate change?
Clip: 1/30/2020 | 7m 51sVideo has Closed Captions
Economist Robert Frank studies peer pressure and how its power can be leveraged for good. In his new book, “Under the Influence: Putting Peer Pressure to Work,” Frank explains the idea of “behavioral contagion,” which he says can drive people to do what’s right. Paul Solman talks to Frank about applications for fighting climate change and real-life examples in Frank's hometown of Ithaca, New York.
Problems with Closed Captions? Closed Captioning Feedback
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Major corporate funding for the PBS News Hour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by...