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American Experience

Trailer | Riveted: The History of Jeans

Discover the fascinating and surprising story of this iconic American garment.

Aired 02/07/2022

American Experience

Trailer | Riveted: The History of Jeans

Preview: Season 34 Episode 1 | 1m 45sVideo has Closed Captions

Discover the fascinating and surprising story of this iconic American garment.

Discover the fascinating story of this iconic American garment. From their roots in slavery to the Wild West, hippies, high fashion and hip-hop, jeans are the fabric on which the history of American ideology and politics is writ large.

Aired 02/07/2022

Problems with Closed Captions? Closed Captioning Feedback

Problems with Closed Captions? Closed Captioning Feedback

Corporate sponsorship for American Experience is provided by Liberty Mutual Insurance and Carlisle Companies. Major funding by the Alfred P. Sloan Foundation.

Support provided by:

Liberty Mutual InsuranceCarlisle

Black Cowboys on the Silver Screen

Video has Closed Captions

The real cowboys were (and still are) way more diverse than what people saw in the movies. (6m 39s)

Chapter 1 | Riveted: The History of Jeans

Video has Closed Captions

Watch a preview of Riveted: The History of Jeans (11m 41s)

Levi Strauss

You might think that Levi Strauss invented jeans. (53s)

Origins of Denim

Denim is the quintessential American fabric. (54s)

When Blue Jeans Got a Bad Name

Video has Closed Captions

4,000 motorcycle riders, wearing leather jackets and blue jeans roared into Hollister. (7m 14s)

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Corporate sponsorship for American Experience is provided by Liberty Mutual Insurance and Carlisle Companies. Major funding by the Alfred P. Sloan Foundation.

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