(light enchanting music) - [Interviewee] Being vegan is not just how you eat.

It's a way of life.

It's how you eat, it's the clothes you wear, it's the products you use, it's everything from making sure the glue you use doesn't have animal products in it.

- [Kale] I'm Kale Walch.

- [Aubry] And I'm Aubry Walch.

- [Kale] And together we are, the Herbivorous Butcher.

- [Aubry] Kale and I were both making meats for ourselves on our own separately.

You know one day we were just kinda like, well we make all these meats why don't we open up a vegan butcher shop, and it was kinda like a, ha ha hilarious!

Good joke!

- Ha ha.

(laughs) - And then, and then we just decided to try it.

You know we started a farmer's market table and the first day at the farmer's market you know, when we were driving there that morning I was like talking to Kale and my husband Dan and I was like, if we don't sell anything today, least we got this far.

And then you know, I really didn't think we'd sell anything the first day and we got there, you know and by, two o'clock we were sold out.

- [Kale] Most of our products are a, high-protein wheat flour base, and what that is it's a 95% protein flour which is separated from you know, conventional flour.

So it's just the pure protein and from that, you can at its most basic level mix it with water and make seitan or mock duck like you'd see at a Chinese restaurant or something.

But we take that to the next level and we use different juices, beans, spices, seasonings, herbs, different cooking methods to really make any texture, any flavor.

- [Aubry] And the kitchen is Kale's realm and I you know, do a lot of business stuff, and try to figure out how to grow something that I don't know how to do.

And it was actually our customers that recommended we do a Kickstarter you know and they're like, "We're sick of you guys selling out all the time.

If you had your own kitchen, then you would never run out."

It was the most grueling, (chuckles) month and a half of our lives.

- Well it's, any given Kickstarter campaign is, you know, really good at the start, and then it dips down.

You know it's like, please like us.

(laughs) Notice us.

And then it picks up at the end but, you can never tell that it's gonna pick up at the end.

- Yeah, and we never slept.

- It's like the worst roller-coaster.

- I lost hair.

- [Interviewer] Oh.

- [Aubry] And, but it was really good.

(hopeful music) We're hoping that in the next year and a half we'll be able to build definitely one more store.

Not in Minnesota, it'll be out you know, Denver we're looking at.

We're you know, we're trying to grow cautiously so.

- [Kale] Oh yeah.

It's weird that you know for other companies, it's just like, oh LOL get rich quick, you know.

- Yeah.

- Let's sell it for 10 million and move to Cabo.

But it's not like that with us you know, we're simple folk.

- [Aubry] He like keeps me you know, abreast of what's going on in the kitchen and I you know, still at the end of the day, I make sure that he wants to do whatever these business decisions we're making you know.

- [Kale] Yeah we feed off of each other.

I gotta make sure I'm making the highest quality stuff and you know, new products so that, - Yeah.

- the business can grow, so it's... - [Aubry] Exactly.

(blissful music) If you believe in it enough and you believe in your product enough, and you know you just go and get it, you're going to be able to do it.

- [Kale] Because people see your passion and they latch onto that.

You know you just move on with that confidence and yeah, great things could happen.